SANHE

當前,門窗行業的痛點是高分散度的市場及明確的人群定位,以品牌識別與差異化產品獨特價值主張。

基于此,根據三禾門窗的80——90后的人群定位,以及主打純色門窗的特征,并且滿足品牌的“簡單愛生活”的價值訴求。我們切中了年輕人對時尚與個性的追求,我們為“三禾門窗”創造一個具有明確人群歸屬感,以及明確產品主張的全新終端形象。

4大單元構建簡潔明了的空間布局,其中包括:提供產品認知的功法及體驗單元;提供產品應用的場景單元;提供快速對比選擇的展陳單元;以及快速響應的設計、安裝與后續維修的服務單元。

其中色彩作為品牌的視覺重點,以此區隔開傳統門窗過度理性的價值取向,建立符合目標人群需求的,充滿時尚與活力的終端形象。同時圍繞色彩的線索去建立除開產品功能價值之外的感性價值,來滿足當下年輕群體對日趨個性格化的家庭裝修風格的需求。讓好看成為新的利益點去產生話題與交互,不再是購買冰冷的“鋁質“產品而是生活方式的提案。最大化的展現品牌的產品價值從而實現品牌在行業內的差異化識別。

At present, the pain points of the door and window industry are highly dispersed markets and clear crowd positioning, with brand recognition and differentiated products unique value proposition.

Based on this, according to the positioning of the rear of the SANHE doors and windows 80-90, as well as the characteristics of the main solid color doors and windows, and to meet the brand's "simple love life" value appeal. We have cut the young people's pursuit of fashion and individuality. We have created a brand new terminal image for the “Sanhe Doors and Windows” with a clear sense of belonging and a clear product proposition.

4 large units to build a concise and clear spatial layout, including: the product and experience unit to provide product awareness; the scene unit to provide product application; the exhibition unit to provide quick comparison; and the design, installation and subsequent maintenance of rapid response Service unit.

Among them, color is the visual focus of the brand. This area separates the excessively rational value orientation of traditional doors and windows, and establishes a terminal image full of fashion and vitality that meets the needs of the target group. At the same time, around the clues of color to establish the perceptual value in addition to the functional value of the product, to meet the needs of the young group for the increasingly personalized home decoration style. Letting good-looking become a new point of interest to generate topics and interactions is no longer a purchase of cold "aluminum" products but a lifestyle proposal. Maximize the value of the brand's products to achieve differentiated identification of the brand within the industry.