Today, when we talk about the business logic of the high-end children market, we talk about the foundation of the brand and the soul of the design of the product; we talk about the inner trust of safety, health and experience, but also about quality, brand and circle. The external label of the effect...and of course the novelty consumption concept of the parents after 8090, and the industry impact brought by the “new species” that may appear at any time.

DeRUCCI children's mattresses, high-end children's products and healthy sleep appeal in the commercial retail space of the appearance and convergence. Tonality is only the visual container of Muse's children's terminal; in the case of Mousse, its "high-end" attribute cannot be separated from the core technology of the youth's healthy sleep concept, and it is not realized by external products or environmental tonality.

We make the explicit design "backward" moderately, creating more explicit possibilities for the hidden technical core. Technology and design in the interactive, experiential spatial layout of "reporting claims", cleverly meet the parents' trust and the children's relaxed play.