HAIER

從現目前國內電器的競品行業中,大家同時都處于“智慧全屋”的初步概念階段,在體驗/銷售模式等方面,大多沒有更好的創新,都基于原有形式而形成的”智慧”體驗,而在跨行業如:聯想/京東/淘寶等,基于大數據/人臉識別等技術,更多科技化的智能體驗,形成了新的零售業態。同時三星/LG等電器競品在2018CES展中也在”智慧全屋”方面做出了突破與創新。

海爾中國1000㎡智慧家庭城市體驗中心,涵蓋海爾完整產品鏈條,搭建智慧平臺,打破產業壁壘以海爾生態圈為核心,形成的各產品內部結合;打破原各產品分類分區形式的銷售壁壘,從消費者角度出發,提供完整的智慧生態解決方案;打破原有依靠海量SKU出樣,形成的銷售模式,線上線下聯通,以全新的零售平臺,提供給消費這全新的購物體驗;突破技術壁壘,采用更先進的技術體驗手段,結合場景化體驗,形成智慧全屋的科技體驗。

依托全屋場景化形成智慧全屋體驗,在分場景形成智慧臥室/智慧客廳/智慧廚房等小生態圈場景體驗,從吸引、建立認知、了解解決方案、銷售的完整零售邏輯。實現全產品鏈與用戶的智能交互,為消費者提供,最新/最全的智能產品,全新的智慧生活體驗。

From the current competitive products industry of domestic electrical appliances, everyone is at the initial stage of “smart whole house”. In terms of experience/sales mode, most of them have no better innovations, and they are based on the original form. "Experience, and in the cross-industry such as: Lenovo / Jingdong / Taobao, based on big data / face recognition and other technologies, more technologically intelligent experience, formed a new retail format. At the same time, Samsung/LG and other electrical competing products also made breakthroughs and innovations in the "Smart House" in the 2018CES exhibition.

Haier China 1000m2 Smart Home City Experience Center, covering Haier's complete product chain, building a smart platform, breaking the industrial barriers with Haier's ecological circle as the core, forming internal integration of various products; breaking the sales barriers of the original product classification and partition form, from consumption From the perspective of the company, it provides a complete intelligent ecological solution; breaks the original sales model based on massive SKU sampling, online and offline China Unicom, and provides a new shopping experience to consumers with a new retail platform; breakthrough technical barriers, Using a more advanced technology experience, combined with the scene experience, the technology experience of the whole house of wisdom is formed.

Relying on the whole house scene to form a smart whole house experience, in the sub-scene to form a smart ecosystem bedroom / smart living room / smart kitchen and other small ecosystem scene experience, from attracting, building awareness, understanding solutions, sales of complete retail logic. Realize the intelligent interaction between the entire product chain and users, provide consumers with the latest / most comprehensive intelligent products, a new smart life experience.