TOSHIBA

2018年6月9日,東芝廚房電器全國首家體驗店正式在佛山落成開業,帶著最具情懷的日式禮遇,從一條魚開始,講述一段從“深夜食堂”走出來的“精致料理”故事。

“善廚芝味”廚電體驗館,一改廚房電器帶給人們冰冷工業化的傳統印象,圍繞“善”,創意“善灶/善烹/善烤/善蒸/善食”五大主題,生活化地詮釋了廚房電器之與美食生活的不同意義,讓煙灶、微波爐、烤箱、蒸箱等電器變得有內涵與溫度。更值得一提的是,整個空間的平面視覺內容圍繞“魚”這個日式料理中最常見的食材展開。如何利用明星單品“石窯烤箱”,烹調出最美味的“鹽烤秋刀魚、錫紙烤三文魚、香烤多春魚……”,在這里成為隨處可“拍”的美食教程,還能打開烤箱,親手烹飪“一條魚”的美味。

“善廚芝味”是東芝廚電終端店鋪的全新模式嘗試,讓產品融入氛圍、融入體驗、融入生活、甚至融入文化,讓它們不再是孤立冰冷的,而是立體多元的存在。目前,東芝廚電已于高端定制品牌VIFA達成戰略合作,讓消費者在“善廚芝味”的店內可以一站式采購櫥柜和廚電產品,滿足高端廚房需求。

東芝善廚芝味體驗店正是脫離產品技術講解,讓消費者從更多維度去體驗到日本人文上的精神面,給當下快節奏的生活帶來一點日

式廚房藝術!

On June 9th, 2018, the first experience store of Toshiba Kitchen Appliances was officially opened in Foshan. With the most affectionate Japanese courtesy, starting with a fish, it tells a piece of "exquisite cuisine" from the "Midnight Diner" story.

Toshiba Kitchen & Electric Experience Hall, a change of kitchen appliances to bring people the traditional impression of cold industrialization, around the "good", creative "good stove / good cooking / good roast / good steam / good food" five themes, living interpretation of the kitchen The different meanings of electrical appliances and gourmet life make the electrical appliances such as smoke stoves, microwave ovens, ovens, steamers and so on become connotation and temperature. What's more worth mentioning is that the flat visual content of the entire space revolves around the most common ingredients in the Japanese cuisine of “fish”. How to use the star single product "stone kiln oven" to cook the most delicious "salt grilled saury, tin foil grilled salmon, fragrant grilled spring fish...", here is a food tutorial that can be "shooted" everywhere, and can open Oven, cooking the
taste of "a fish" by hand.

The new model of Toshiba's kitchen terminal stores allows products to be integrated into the atmosphere, into the experience, into life, and even into the culture, so that they are no longer isolated, but stereoscopic and diverse. At present, Toshiba Kitchen has reached a strategic cooperation with the high-end custom brand VIFA, allowing consumers to purchase cabinets and kitchen appliances in one-stop shop in the “good kitchen and cheese” store to meet the needs of high-end kitchens.

Toshiba Experience Store is just out of product technology, let consumers experience the spiritual aspects of Japanese humanity from more dimensions, and bring a little Japanese kitchen art to the fast-paced life!